SHARED VALUE APPROACH AS AN ALTERNATIVE TO CSR
Keywords:
CSR, Shared Value Approach, SustainabilityAbstract
This study looks at how CSR is currently seen and whether or not it will continue to be used as an institutional strategy. CSR is steadily making its way from the periphery to the centre across a range of commercial businesses, NGOs, and the general public. These days, no significant business plan is complete without a declaration on corporate social responsibility (CSR). At its core, CSR entails doing more than simply focusing on how to maximise profits; it also includes a broader commitment to fostering societal progress. However new practices like shared value approach as an alternative to CSR is being practiced in many companies. The goal of shared value creation is to better understand and connect society and economic progress. This paper analyses the practical implications and future perspective of CSR and Shared value approach as an alternative to CSR with respect to Coco Cola.
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