CURATING AND INTERPRETING CULTURE WITH AI: EMERGING ROLE OF ARTIFICIAL INTELLIGENCE IN ENHANCING CULTURAL EXPRESSIONS

Abstract

Cultural Studies as an interdisciplinary field is emerging with the developments in the digital era and methods of cultural curation evolve with the evolution of technology. Artificial Intelligence is not about the future, but the reality of the hour, and the immense possibilities of AI can be explored in the dawn of twenty-first century for better cultural curation. Along with proper curation, archiving and interpretation, cultural expressions can be made more efficient with the possibilities of AI tools, language translators, chatbots, Virtual Reality and Augmented Reality. As a brilliant method of cultural inquiry, AI tools, irrespective of their factual errors and lack of precision, can save time in cultural curation and help provide self-sufficiency to cultural explorers. The advancements in AI can be further used in the tourism and travel industry by documenting, promoting and projecting culture. Augmented Reality and Virtual reality can be brilliantly utilized for interpreting cultural shocks, nuances and subtle aspects of culture by crossing the borders of language barriers resulting in the exploration of complexities. Providing interactive cultural experiences leads to public engagement with different cultures and the celebration of cultural inclusivity is a major aspect of AI in Cultural Studies.