SOCIAL MEDIA AND YOUTHS: A STUDY OF IMPACTS

Abstract

Third decade of the 21^st century has been undergoing tremendous upheavals in communications and technology. It has brought Artificial intelligence (AI) and AI is also transforming fields of communication. In communication, media has been playing a significant role to disseminate information which is also assisted by AI nowadays. Media is of two types, i.e. mainstream media and social media. Mainstream media is in print and electronic form which focuses on the stereotyped happenings in the interests of majority at the most of time. In contrary to this, social media is growing and has become one of the most powerful tools of communication. Its uses are widespread among all groups of all ages. It has positive and negative impacts on every person and consequently on society. Therefore this paper attempts to explore social media and its positive and negative impacts on society especially on youths.