A COMPREHENSIVE ANALYSIS OF INVESTORS' VIEWS ON MUTUAL FUND INVESTMENTS IN AHMEDABAD
Keywords:
Mutual Funds, Investor Perception, Investment Behaviour, SEBIAbstract
This study aims to explore and analyse the perceptions of investors towards mutual fund investments in the city. Mutual funds are becoming increasingly popular in India as an alternative investment vehicle, offering an attractive option for individuals seeking diversified portfolios with relatively moderate risk. This research seeks to examine how investors view mutual funds in terms of their safety, returns, and regulatory oversight by SEBI. Additionally, the study explores the association between demographic factors such as age, gender, income, education, and occupation, and their influence on investors’ perceptions towards mutual funds. The sample for the study comprises 157 investors from Ahmedabad, chosen through a structured survey. The findings highlight key insights into how different investor segments perceive mutual funds and their investment behaviours, offering valuable guidance to both financial planners and policymakers to enhance investor awareness and confidence in mutual fund investments.
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