THE ROLE OF NEW GENERATION BANKS IN KERALA'S ECONOMY POST-COVID PANDEMIC-WITH SPECIAL REFERENCE TO KERALA

Abstract

The COVID-19 pandemic presented severe challenges to Kerala’s economy, disrupting key sectors like tourism, remittances, and small businesses. In this context, new-generation banks have emerged as crucial contributors to economic recovery and transformation. This article explores how these banks have driven post-pandemic recovery by facilitating financial inclusion, enabling digital transformation, and supporting small and medium enterprises (SMEs) and start-ups. Through innovative services and technology-driven solutions, new-generation banks have extended financial accessibility to rural areas, empowered digital transactions, and offered tailored products to meet the changing needs of consumers and businesses. Additionally, they have championed sustainable finance, contributing to Kerala’s resilience against future economic shocks. As Kerala moves toward a sustainable and inclusive economic model, new-generation banks will continue to play a significant role in shaping its economic trajectory. This study underscores their ongoing contribution to creating a resilient, adaptable, and inclusive financial ecosystem in Kerala’s evolving economy.