AN ETHICAL ORGANISATIONAL CULTURE- MILESTONE FOR BRINGING PROSPERITY IN SMALL BUSINESS (ENTERPRENEURIAL STRAT-UPS) FOR ENHANCING EFFICIENCY AND FUNCTIONALITY FOR ITS SUSTAINABILTY: BASED ON KARMA,GYAN,BHAKTI,AHIMSA,THE IDEALS AND TEACHINGSOF GURU JAMBESHW

Abstract

When it comes the understanding about the right living and pure subsistence and sustaining from the knower who in their respective lives had learned, the saints it always comes to see inwards, to see the self, see the karta, the doer. If one came to know about the real purpose of life whatever a human being consciously choose to do, to earn living profit maximization, wealth creation, it will be the right way. Whatever the right scriptures here in any country are having say Bhagwad Geeta, Upnishads , Kuran, Bible tells, are the ways to perform the kriya, karma(action) having been done by utter faith, faith for all, Samashthi, Gyan(knowledge) of the purpose of self whether it is only for self-consumption and accumulation for multiplication of it for future progeny or anything else, a never ending process what had given to us , which is not true and we are indecisive about our choices in the absence of real wisdom. Bhakti (devotion) is doing the karma faithfully when being attained the wisdom of working for the right purpose. Ahimsa(non-violence) doing the work without over utilising which in reality is abusing at the name of optimization, need to be empathetic towards the needs of self by observing them rightly will bring respect, compassion and equality for all beings in ecosystem in order of not to misbalance any habitat. In any business organisation especially as presently talking about the inclination of youth towards opening small start-ups ,or existing Micro Medium and Small Enterprises bringing up new which are made to solve any problem or claiming to provide any ease to consumers with a worldly purpose of profit gain which sometimes is at the cost of exploiting resources and generating not any sustainable and worthy outcome though government had made  CSR, MRTP Act, COPRA, Competition Act, Wages, Factories & Labour Act and implemented Environment Cess on Income Tax in a rigid format won’t bring the actual needful outcome in terms of actual balance. Therefore in this paper there has been done a study on the ideologies and vani of Guru Jambeshwar ji which are from ancient shrutis of Vedanta and other scriptures in today’s framework that how right actions (karma), postulated by right knowledge (gyan) that encourages continuous conscious learning and development among employees, leading to innovation and problem-solving that had been driven by right organisational culture where there has been a existence of team spirit working for the  higher purpose which eventually will bring the abundance of monetary benefits in true and ethical ways and fair treatment to employees, customers, suppliers and not being harmful  to any natural resource ,being  non –violent (ahimsa), concern must need to be more devotional and dedicated  with diligence with proactive commitment to one’s goals and responsibilities knowingly(bhakti).