INVESTOR INSIGHTS: ANALYSING SENTIMENTS TOWARD MUTUAL FUNDS IN AHMEDABAD CITY

Authors

  • Dr. Ashok V. Patel I/C Principal, MB Patel Rashtrabhasha Arts and Commerce College Ellisbridge, Ahmedabad, Gujarat, India Gujarat University

Keywords:

Mutual Funds, Investors, Perception, Ahmedabad

Abstract

This research study aims to provide a comprehensive understanding of investor perceptions and the influencing factors behind investment decisions in mutual funds. With a sample size of 100 respondents, the study unfolds the intricate nuances of investor sentiment in Ahmedabad, shedding light on attitudes, awareness levels, and motivations related to mutual fund investments. The primary objectives encompass a thorough examination of investor perceptions and the identification of various factors shaping investment choices. The significance of this study lies in its ability to offer local insights specific to Ahmedabad, contributing to a nuanced understanding of how regional dynamics influence investment behaviours. Moreover, by exploring the factors that impact investment decisions, the research contributes to investor education and awareness, aiding financial institutions and policymakers in tailoring strategies that align more effectively with investor needs. Ultimately, the study seeks to foster a deeper understanding of the local dynamics that influence mutual fund investments in Ahmedabad, providing valuable insights for market development and informed decision-making.

References

I. Brown, C. (2020). Investor knowledge and information sources in the mutual fund industry. Journal of Investment Education, 28(1), 45-62.

II. Chen, H., & Wang, L. (2018). Investor sentiment and mutual fund investment decisions. Journal of Behavioural Finance, 19(4), 467-481.

III. Garcia, R., & Patel, K. (2022). Behavioural biases and investors' perception towards mutual funds. Journal of Behavioural Finance, 39(2), 189-207.

IV. Gupta, R., & Kumar, A. (2021). Influence of fund advertisements on investors' perception: An empirical study. International Journal of Business and Management Invention, 10(5), 25-33.

V. Huang, C., & Chen, C. (2022). The impact of investor emotions on mutual fund perception: Evidence from behavioural finance. Journal of Financial Counseling and Planning, 33(1), 56-68.

VI. Johnson, T., et al. (2019). Evaluating mutual fund performance: The role of investors' perception. Journal of Financial Research, 35(4), 567-583.

VII. Lee, J. S., & Park, S. Y. (2019). Financial literacy and investors' perception of mutual funds. International Journal of Economics, Commerce and Management, 7(6), 196-208.

VIII. Robinson, J., & Lewis, S. (2021). Trust and confidence in mutual funds: An empirical analysis. Journal of Financial Services Research, 50(3), 287-306.

IX. Smith, A. (2018). Investors' perception of risk and its impact on mutual fund investment decisions. Journal of Finance and Investments, 42(2), 123-138.

X. Wu, Y., & Zhang, Y. (2020). The impact of social factors on investors' perception towards mutual funds. Journal of Financial Services Marketing, 25(4), 187-200.

Additional Files

Published

15-10-2021

How to Cite

Dr. Ashok V. Patel. (2021). INVESTOR INSIGHTS: ANALYSING SENTIMENTS TOWARD MUTUAL FUNDS IN AHMEDABAD CITY. International Education and Research Journal (IERJ), 7(10). Retrieved from https://ierj.in/journal/index.php/ierj/article/view/3140

Issue

Vol. 7 No. 10 (2021): OCTOBER ISSUE, INTERNATIONAL EDUCATION AND RESEARCH JOURNAL

Section

Articles

License

Copyright (c) 2021 International Education and Research Journal (IERJ)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.