PRADHAN MANTRI JAN DHAN YOJANA: THE MOST INTENSIVE FINANCIAL INCLUSION SCHEME IN INDIA
Keywords:PMJDY, Financial Inclusion, poverty, financial products & services, strategies
Hon’ble Prime Minister Shri Narendra Modi announced a new scheme Pradhan Mantri Jan Dhan Yojana (PMJDY) on August 15, 2014 and launched it as a national mission for financial inclusion on August 28, 2014 as a land mark initiatives to ensure financial inclusion for weaker section of the society for providing banking, insurance and pension to mitigate the ill effects of earlier schemes, thus giving them dignity, financial freedom and financial stability. On the inauguration day, 1.5 Crore bank accounts were opened under this scheme across the country, the largest such exercise on a single day possibly anywhere in the world. The implication of the financial exclusion is much needed when the exclusion mass is entrapped in the hydra headed cycles of poverty. This causes further social exclusion which is very much detrimental for the equitable growth in any country. Needful modification in Rupay cards program and life cover has strengthen the scheme more Accountable and transparent organizational structure for implementing PMJDY will be essential for achieving the desired societal outcomes which solely depends on the execution skill of the Government.
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