WOMEN ENTREPRENEURSHIP AND INFORMATION COMMUNICATION TECHNOLOGY - CASE STUDIES FROM KOLLAM DISTRICT

Aryanathu V., Ravi R. Venkata

Abstract


Current era is focusing on Technological Advancement and Empowering Women through Entrepreneurship that has become an integral part of our development. Women are almost developed all aspects of life and they are overcomes the threatening areas. Earlier Entrepreneurship is dominated by men. Now many women are successfully leading their own business. The word entrepreneurships is the key contribution of women’s economic Stability, Social stability, livelihood, and its leads to decision making skills. Because, we can see that the Model of Kudumbashree and SHG Programmes. Kudambashree is a poverty eradication mission for strengthening rural women. Many women’s groups started business and become the label of successful Entrepreneurs’. Modern world more depended technology and it creates markets and open up new areas for business. In this regards technology can help and shown new ideas and it leads to new venture, livelihood opportunities, economic, and social stability. Information and communication technology open up markets and it is competitive in nature. Every day the Markets shapes, visions, taste, ideas, are changing and updating. The current generation especially women are curiously watching and updating new styles and also they are imitating. Women’s are engaged different business activities and the technology helps them to express their ideas in the world and they earning income. In this context, this paper is an attempt in presenting women entrepreneurships through ICT in rural area of Kollam district, Kerala. The paper is based on the case studies from the selected habitations of the Kollam district, Kerala.

Keywords


ICT, Enabling Technology and Women Entrepreneurships, and Employment Rural Development

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