PROBLEMS AND CHALLENGES FACED BY E-COMMERCE CUSTOMERS IN UTTAR PRADESH WITH SPECIAL REFERENCE TO VARANASI AND PRAYAGRAJ

Akhilesh Kumar Verma

Abstract


E-commerce has changed the way of doing business in India. E-commerce provides various advantages to the consumers such as availability of goods and services at cheaper cost, wide options for shopping, saving time etc. in well-developed cities whereas people become more aware with e-commerce benefits. On the other hand, most of the people avoid the shopping through e-commerce portals due to some challenges like; Logistics and Supply chain, payment, Slow Internet, Return and cancellation, and poor customer services of the e-commerce. This study explores the various problems and challenges faced by the customers in the study area. The objective of the study is to analyse the various problems faced by the customers during the online transactions as well as the opinion of the customers about the problems and challenges of e-commerce in Varanasi and Prayagraj. The study was conducted through collection of primary data from 300 respondents in Varanasi and Prayagraj district. In this way, by analysing the data, it was identified that most people are agreed that they face problems during online shopping. The data analysis reveals the result of Percentage analysis test to find out the opinion of the respondents in the study area. Further, it is found that most of the people are agreed with the statement of the problems and challenges facing by them during online transactions so it is suggested that e-commerce portals need to decrease or overcome such problems.


Keywords


E-Commerce, Respondents, Availability, Logistics and Supply chain, Return and Cancellation, Cash on delivery, Percentage analysis.

Full Text:

PDF

References


N. Abhinav Reddy, B. R. (2014). A Study of Challenges Faced By E-Commerce Companies in India And Methods Emloyed To Overcome Them. Symbosis Institute of Management Studies Annual Research Conference (pp. 553-560). Pune: Procedia Economics and Finance.

Sivanesan, D. (2017). A study on Problems faced by Customers in Online Shopping with Special Reference to Kanyakumari District. International Journal of Research in Management & Business Studies, 2348-6503.

Dr. A Madhumani, V. L. (2017). Problems faced by customers on online shopping in Virudhunagar District. 2 days international conference on recent trends in Engineering science, Huminitiesand management. ISBN-978-93-86171-18-4.

Qazi, D. I. (2017). Challenges and Prospects of e-commerce in India. International journal of Engineering research and application, ISSN 2248-9622, 14-16.

Kumar, D. (2018). E-commerce in India: An Analysis of present status, challenges and opportunities. International journal of management studies, ISSN(print) 2249-0302, ISSN(online)22312528.


Refbacks

  • There are currently no refbacks.




Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2021 INTERNATIONAL EDUCATION AND RESEARCH JOURNAL