MARKETING STRATEGIES OF AUTOMOBILES COMPANIES

Authors

  • Shruti Thakral

Abstract

Marketing is a study and management of exchange relationship, a relationship between customers and suppliers. Marketing is used to create and keep customers satisfied. A good relationship between customers and their suppliers can be made when there are some marketing strategies to attract the customers. The product, price, place and promotion these are four main types of marketing strategies. The objective of this paper is to study the strategies of the products used in the marketing of the automobile’s parts. Basically, to study the strategies used by the automobiles company to market their products. This paper takes into consideration the strategies of a company named- SANKIE GIKEN PVT LTD, an automobile company which markets their products to other automobile company. The methodology used in this paper is descriptive research, it describe the market strategies. And random sampling technique is adopted. Data has been collected with the questionnaire and sample size was 50 companies. The findings from this paper are- firstly, respondents feel that advertisement is the major source of marketing as through advertisements more and more customers are attracted. Respondents have also count branding as market strategies to satisfy customers.

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Additional Files

Published

15-03-2022

How to Cite

Shruti Thakral. (2022). MARKETING STRATEGIES OF AUTOMOBILES COMPANIES . International Education and Research Journal (IERJ), 8(3). Retrieved from https://ierj.in/journal/index.php/ierj/article/view/2427