CSR INITIATIVE BY TATA MOTORS LIMITED IN INDIA: A CASE STUDY ON VIDYADHANAM (EDUCATION)

Abstract

This case study is related to the CSR initiative taken by the TATA MOTORS LIMITED (TML), in India, specifically focusing on the Vidyadhanam (Education) one of the four important pillars of TML’s CSR program.In India education sector particularly primary and higher secondary facing lots of problem due to improper policy of Government and its administrative and implementation issues. Further education in rural and remote area are not easily accessible to the students residing in these area, if it is accessible, there is very little skilled development among them. In this regards many Companies from Corporate India have already been entered voluntarily into the social development activities like Healthcare, livelihood, Education etc showing their responsibility towards society. In order to recognized the role of Corporate India in the social development the Government has came up with the various Policy framework for Responsible Business, ESG and CSR.The Guidelines related to Corporate Social Responsibility (CSR) has been provided in the New Companies Act 2013 under Section 135, Schedule VII and CSR Rules 2014. The present case deals with the CSR initiative taken by the TML after enactment of the Companies Act 2013. Education is one of the important CSR programs of TML and present case focusing mainly on the Education initiative, its various program, its impact and benefits.