A REPORT ON A STUDY OF CHANGE IN CUSTOMER PERCEPTION ON BAZAAR WAR - THE BIGBASKET VERSUS NILGIRIS

Authors

  • DHIVYA RAVI ITM BUSINESS SCHOOL, CHENNAI
  • HARIPRASATH.M ITM BUSINESS SCHOOL, CHENNAI
  • KARTHIK.V ITM BUSINESS SCHOOL, CHENNAI
  • SWATHI.G ITM BUSINESS SCHOOL, CHENNAI
  • UMESH KIRAN.S ITM BUSINESS SCHOOL, CHENNAI

Keywords:

Reliability, Customer Service, Brand, Chi-Square Test, Market Research

Abstract

E-Commerce is process of doing business through computer networks. A person sitting on his chair in front of a computer can access all the facilities of the Internet to buy or sell the products. Unlike traditional commerce that is carried out physically with effort of a person to go & get products, ecommerce has made it easier for human to reduce physical work and to save time. In this paper the customer perceptive towards Grocery Shopping in the form of E commerce and Traditional commerce. The main advantage of e-commerce over traditional commerce is the user can browse online shops, compare prices and order merchandise sitting at home on their PC.

References

JOURNALS

I. H.Vasantha Kumari- Customer Perception of Services Quality in The Retail Banking sector (1992).

II. Manish Kumar & Nidhi Singh- A study of diversity in Retail purchases behaviour in food and grocery in NCR (2011).

III. Mr. L. Gopalakrishnan & Dr. S. Varadharaj- An empirical analysis on customer satisfaction and store loyalty in organized food and grocery retailing with special reference to Coimbatore city (2012).

IV. Syeda Quratulain Kazmi- Customer perceptions and buying decisions (2012).

V. G. Nandhini Devi & Dr. S. Shankaranarayanan- Consumers shopping behaviour of convenience goods in organized Retail stores (2013).

VI. Dr. Riteshkumar Dalwadi- Customer preferences of Organized Versus Traditional Retail stores in India (2014).

WEBSITES

o www.bigbasket.com

o www.nilgiris.com

o www.mouthshut.com

o www.indianresearchjournals.com

o http://www.surveygizmo.com/s3/2540148/The-Bazaar-War-BIG-BASKET-Vs-NILGIRI-S

Additional Files

Published

15-03-2016

How to Cite

DHIVYA RAVI, HARIPRASATH.M, KARTHIK.V, SWATHI.G, & UMESH KIRAN.S. (2016). A REPORT ON A STUDY OF CHANGE IN CUSTOMER PERCEPTION ON BAZAAR WAR - THE BIGBASKET VERSUS NILGIRIS. International Education and Research Journal (IERJ), 2(3). Retrieved from https://ierj.in/journal/index.php/ierj/article/view/183