A REPORT ON A STUDY OF CHANGE IN CUSTOMER PERCEPTION ON BAZAAR WAR - THE BIGBASKET VERSUS NILGIRIS
Keywords:
Reliability, Customer Service, Brand, Chi-Square Test, Market ResearchAbstract
E-Commerce is process of doing business through computer networks. A person sitting on his chair in front of a computer can access all the facilities of the Internet to buy or sell the products. Unlike traditional commerce that is carried out physically with effort of a person to go & get products, ecommerce has made it easier for human to reduce physical work and to save time. In this paper the customer perceptive towards Grocery Shopping in the form of E commerce and Traditional commerce. The main advantage of e-commerce over traditional commerce is the user can browse online shops, compare prices and order merchandise sitting at home on their PC.
References
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WEBSITES
o www.bigbasket.com
o www.nilgiris.com
o www.mouthshut.com
o www.indianresearchjournals.com
o http://www.surveygizmo.com/s3/2540148/The-Bazaar-War-BIG-BASKET-Vs-NILGIRI-S
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