“A STUDY ON EFFECTIVENESS OF E-BANKING SERVICES” IN INDIAN OVERSEAS BANK (CHENNAI)

S. SAMEENA, DR. R. T. SAROJA

Abstract


This paper focuses on effectiveness of E-Banking services and to study about the awareness of it and also to indicate the level of concern regarding the security issues  are found in the Indian context.It deals with the consumers perception towards the system related to consumer awareness towards E-Banking system.Data is collected through primary and secondary sources.The research is carried out by exploring the consumer characteristics in Chennai specifically on a samples of around 220 people who are IOB customers.Data has been collected with the help of questionnaire.Judgemental sampling technique has been used.Statistical technique ANOVA(one way classification)test has been used for data analysis


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References


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