A STUDY ON IMPACT OF SOCIAL MEDIA AMONG COLLEGE STUDENTS
Keywords:Attitude, social media, content marketing
This study examined the Impact of social media among college students. The sample was 888 college students selected from Chennai district, Tamil Nadu, India. Stratified random sampling method was adapted to select the sample for the present study. Scale for accessing Attitude towards using Social media Scale (ASMS) by P.C.Nagasubramani. Data collected were analyzed using t- test and regression were implied between attitude towards using social media and demographic variables such as gender, Residence, locality of home, subject group, type of family, internet users and nature of Institution.
I. Abinew, A.A. & Vuda, S. (2013) A case study of acceptance and use of electronic library services in universities based on SO-UTAUT model. International Journal of Innovative Research in Computer and Communication Engineering, 1(4), 903-910. Retrieved from: http://ijircce.com/upload/2013/june/17_A%20Case%20Study.pdf
II. Egberongbe, H.S. (2011) The use and impact of electronic resources at the University of Lagos. Library Philosophy and Practice. Retrieved from: http://www.webpages.uidaho.edu/~mbolin/egberongbe.htm
III. Johnson S, Evensen O. G, Gelfand J, Lammers G, Sipe, L. & Zilper, N. (2012) Key issues for e-resource collection development; A guide for libraries. International Federation of Library Associations and Institutions. http://www.ifla.org/files/assets/acquisitioncollectiondevelopment/publications/IFLA_ELECTRONIC_RESOURCE_GUIDE_DRAFT%20F OR%20COMMENT.pdf.
IV. Jones, P. H. (2008) Turning the page: Learning about the future of electronic books from students today. Toronto: University of Toronto Libraries, 38.
V. Thanuskodi, S. (2012) Use of e-resources by the students and researchers of facultyofArts,AnnamalaiUniversity.Retrievedfrom: http://article.sapub.org/10.5923.j.library.20120101.01.html
VI. Abrams, K. R. (2015), Electronic Resource Management and Design, Journal of Electronic Resources Librarianship, 27(3), 151-164.
VII. Ahluwalia, Amardeep Kaur, and Raghbir Singh (2011), "TV viewing habits amongst urban children." IUP Journal of Marketing Management 10.1 (2011): 45.
VIII. Akyıldız, M., and M. Argan (2011), "Using online social networking: Students’ Purposes of Facebook usage at the university of Turkey, Academic and Business Research Institute (AABRI) Conference, LasVegas, 6-8th October." Proceedings-Management/Marketing, LV11094 http://www. aabri. com/ LV11Manuscripts /LV11094. pdf (2011).
How to Cite
Copyright (c) 2021 International Education and Research Journal (IERJ)
This work is licensed under a Creative Commons Attribution 4.0 International License.