SERVICE BLUEPRINTING: IMPACT IN MARKETING

Authors

  • Ms. P. Gayathri Student, Saveetha School of Management
  • Ms. Benita S. Monica Assistant Professor, Saveetha School of Management

Keywords:

Service blueprint, Technical components, Onstage, Back stage

Abstract

Service blueprint represents the picture or map that accurately depicts the service system. It is mostly used to redesign and design stages of service improvements. It is the way to breakdown the service into logical components .It is very useful for marketing providers to make good decision during difficult situation period. Every marketing service provider should have service blueprinting. This instructs people in how to use and provide proper service to customers. Their features and benefits are discussed below.  

References

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Additional Files

Published

15-12-2017

How to Cite

Ms. P. Gayathri, & Ms. Benita S. Monica. (2017). SERVICE BLUEPRINTING: IMPACT IN MARKETING. International Education and Research Journal (IERJ), 3(12). Retrieved from https://ierj.in/journal/index.php/ierj/article/view/1429