EFFECTS OF ONLINE ADVERTISING ON CONSUMERS IN COIMBATORE CITY

Authors

  • Dr. M. S. Loganathan Assistant Professor, PG & Research Department of Commerce (CA), Hindusthan College of Arts & Science, Coimbatore.
  • Mr. S. Nirmal Kumar II.M.Com (CA), PG & Research Department of Commerce (CA), Hindusthan College of Arts & Science, Coimbatore.
  • Ms. M. Lakshaya Devi II.M.Com (CA), PG & Research Department of Commerce (CA), Hindusthan College of Arts & Science, Coimbatore.

Keywords:

Online, Advertising, Consumer, Internet, Effectiveness etc

Abstract

 “Online advertisement has come a long way today. More and more new medium is being explored each day to make a successful advertising campaign. Internet that has in recent times picked up advertising medium has become has become the favorite of the advertiser in no time. Online advertisement, also called internet advertising uses the internet to deliver promotional marketing messages to customers, it includes Email marketing, search engine marketing, many type of display advertising and mobile advertising. This study reveals that the effectiveness of online advertising and usefulness and the reasons for using online advertisement”             

Online advertising, also called online marketing or Internet advertising or web advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons.

References

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III. Packard, Vance, The Hidden Persuaders, New York, D. McKay Co., 1957.

IV. Petley, Julian (2002) "Advertising". North Mankato, Minnesota: Smart Apple Media, ISBN 1-58340-255-1

V. Young, Charles E., The Advertising Handbook, Ideas in Flight, Seattle, WA April 2005, ISBN 0-9765574-0-1

VI. Wernick, Andrew (1991) "Promotional Culture: Advertising, Ideology and Symbolic Expression (Theory, Culture & Society S.)", London: Sage Publications Ltd, ISBN 0-8039-8390-5

VII. Dr G. George, “marketing management”, Sultan Chand & Sons publishers, Seventh Edition.

VIII. Khan M.Y and S.P.K Jain, “Basic marketing”, Tata Mc Graw Publishing Company Ltd, New Delhi.

IX. Louw, Eric. (2001) The Media and Cultural Production. London: Sage Publications.

Additional Files

Published

15-09-2017

How to Cite

Dr. M. S. Loganathan, Mr. S. Nirmal Kumar, & Ms. M. Lakshaya Devi. (2017). EFFECTS OF ONLINE ADVERTISING ON CONSUMERS IN COIMBATORE CITY. International Education and Research Journal (IERJ), 3(9). Retrieved from https://ierj.in/journal/index.php/ierj/article/view/1340