• Ms. Stuti Sahni Research Scholar, IGNOU, Delhi.
  • Dr. Farhat Mohsin Assistant Professor, Faculty of Management Studies, Manav Rachna International University, Faridabad.


MBA, Placements, Admission, Selection Decision, Specialization, Infrastructure


Education is the main indicator of social, cultural and economic growth of any nation. It is among the major drivers behind the strong foundation of a society. Education has always been an important source for helping the community out for their financial misery and ensuring candidate's employability. The contribution of higher education in facilitating the overall development of county is well appreciated by all countries Management is a branch of knowledge that is a unique combination of theory and application and being a    professional degree it is accepted all around the world. This research aimed at understanding the latest trend in management education with respect to student’s preference. It also aimed at studying the different factors affecting the selection of best B-School. The researchers tried to discover how far, parameters like past placement and internship, total cost on the program, ranking of the collage/university/institute, word of mouth and other promotional activities, profile of faculties and other extra-curricular activities contribute to their selection.

The present study was taken up with an objective to measure student’s perception on the antecedents of management institutes and to assess their selection criteria. The main objective of this study was to evaluate the impact of the above mentioned variables on student’s opinion in selecting the best management institution.


I. Carrel, A. E., & Schoenbachler, D. D. (2001). Marketing Executive MBA programs: A comparison of student and sponsoring organization decision considerations. Journal of Marketing for Higher Education, 11(1), 21-38. 10.1300J050v11n01_02.

II. Dailey, L., Anderson, M., Ingenito, C., Duffy, D., Krimm, P., & Thomson, S. (2006). Understanding MBA consumer needs and the development of marketing strategy. Journal of Marketing for Higher Education, 16(1), 143-158. 10.1300J050v16n01_07

III. Dennis Zocco (2011): Risk Theory and student Course Selection. Research in Higher Education Journal-Volume 3.

IV. Eklund-Leen S. J.Astudy of the relationship of student co curricular activity, intensity of involvement and other variables to attitude and estimated behavior toward community involvement among college students. Unpublished doctoral dissertation, Kent State University 1994.

V. Ender M, Martin L, Cotter D, Kowalewski BM, Defiore J. Given an opportunity to reach out: heterogeneous participation in optional service-learning projects. Teach Social 2000, 28(3): 206-19.

VI. Goldgehn, L. A., & Kane, K. R. (1997). Repositioning the MBA: Issues and implications. Journal of Marketing for Higher Education, 8(1), 15-24. 10.1300/J050v08n01_02

VII. Heslop, L. A., & Nadeau, J. (2010). Branding MBA Programs: The Use of Target Market Desired Outcomes for Effective Brand Positioning. Journal of Marketing for Higher Education, 20(1), 85-117. 0.1080/08841241003788110

VIII. Jamillee, N (2011), receiving business education, Daily DAWN, Karachi, 1st August, 2011.

IX. Johnson, J. W., Thomas, V., & Peck, J. (2010). Do specialized MBA programs cultivate alumni relationships and donations? Journal of Marketing for Higher Education, 20(1), 119-134. 10.1080/08841241003788144

X. Kaighobadi, M., & Allen, M. (2008). Investigating Academic Success Factors for Undergraduate Business Students. Decision Sciences Journal of Innovative Education, 6(2), 427–436. http://dx.doi.org/10.1111/j.1540-4609.2008.00184.

XI. Main, J. & Ost, B. (2011), The Impact of Letter Grades on Student Course Selection and Major Choice: Evidence from a Regression-Discontinuity Design, Cornell Higher Education research Institute.

XII. Nicholls, J., Harris, J., Morgan, E., Clarke, K., & Sims, D. (2011). Marketing higher education: the MBA experience. International Journal of Educational Management, 9(2), 31-38.

XIII. Powell, M. S. (2010). Professional MBA Student Expectations Survey. Paper presented at the 17th Annual PMBA Conference at DePaul University. Chicago, Illinois.

XIV. Rasta, M. & Zaman, (Dec 2011). Measuring the impact of educational expenditures on economic growth: evidence from Pakistan, Department of Management Sciences, COMSATS Institute of Information Technology, Abbott bad, Accepted 12 December, 2011

XV. Rapert, M. I., Smith, S., Velliquette, A., & Garretson, J. A. (2004). The meaning of quality: expectations of students in pursuit of an MBA. Journal of Education for Business, 80(1), 17-24.

XVI. Rocha CJ. Evaluating experiential teaching methods in a policy practice course: The case for service learning to increase political participation. J Soc Work Educ 2000; 36(1): 23-37.

Additional Files



How to Cite

Ms. Stuti Sahni, & Dr. Farhat Mohsin. (2017). FACTORS INFLUENCING STUDENT’S DECISION IN SELECTION OF A RIGHT BUSINESS SCHOOL - AN EMPIRICAL INVESTIGATION. International Education and Research Journal (IERJ), 3(7). Retrieved from https://ierj.in/journal/index.php/ierj/article/view/1195