A COMPARATIVE STUDY ON HOUSING LOAN PERCEPTION OF BORROWERS WITH RESPECT TO SBI AND ICICI BANKS IN BANGALORE CITY
Keywords:Housing finance, Public sector bank, Private sector bank, Perception
The housing finance is expected to grow at a rate of 20-22% from the financial year 2016 onwards as per the report of ICRA. This is a positive development for the home loan borrowers to go for home loans, thereby creating more demand for the loans, which is a major push for home loan lenders, which increases competition between public and private sector banks. Both, the public sector and private sector banks are coming up with certain schemes to attract the customers. This paper is an attempt to compare the schemes and to know the perception of home loan borrowers between SBI, the largest public sector bank and ICICI, the largest private sector bank in India.
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