• Dr. Salil Seth Assistant Professor, Department of Marketing and Supply Chain Management, Central University of Jammu, Jammu & Kashmir, India.


Carbon footprints, Corporate Environmental Citizenship (CEC), Eco-tourism, Resource conservation


Eco-tourism is the cradle component and a breather to the concept of Corporate Environmental Citizenship (CEC) in an attractive tourist package. Paving way to reduced carbon footprints by offering financial assistance to local communities, resource conservation, mapping adventure & picturesque sites on tourist maps; eco- tourism is slated towards contributing to CEC by acting as an active catalyst promoting a forward progression.  This conceptual paper envisages to minimize the existing dichotomy between the Eco-tourism and CEC and offer qualitative prescripts justifying the modalities between the two concepts in the ambit of the paper title. The inductive technique employed in this exploratory paper uses conceptual framework analysis applied on the literature derived from authentic data repositories by opting systematic data mining. The paper holds immense potential for nature conservationists, natural resource allocators, policy implementers, tourist guides, tourism planners, destination marketers, social advocates of CEC and harbingers of societal change.


I. Banerjee, S. B. (1998). ‘Corporate Environmentalism: Perspectives from Organizational Learning’, Management Learning 29(2), 147–164. doi:10.1177/13505 07698292002.

II. Becker, L.J., Seligman, C., Fazio, R.H. and Darley, J.M. (1981) Relating attitudes to residential energy use. Environment and Behavior 13 (5), 590-609.

III. Blangy, J and Wood, M. E (1993). Developing and implementing ecotourism guidelines for wildness and neighboring communities. Pp. 32-5 in K. Lindberg and D. E Hawkins (eds.). Ecotourism Guide for Planners and Managers. North Bennington, VI, The ecotourism society.

IV. Boons, F. and L. Strannegard (2000). ‘Organizations Coping with Their Environment’, International Studies of Management and Organization 30(3), 7–17.

V. Bradley, J. C., Waliczck, T. M and Zajicek, J. M (1999). Relationship between environmental knowledge and environmental attitude of high school students. The Journal of Environmental Education, 30(3), 19-21.

VI. Carrus, G., Bonaiuto, M. and Bonnes, M. (2005) Environmental concern, regional identity, and support for protected areas in Italy. Environment and Behavior 37 (2), 237-257

VII. Curtis, J.E., Grabb, E.G. and Baer, D.E. (1992) Voluntary association membership in fifteen countries: A comparative analysis. American Sociological Review 57 (2), 139-152.

VIII. Dolnicar, S. (2004) Insight into sustainable tourists in Austria: Data based on a priori segmentation approach. Journal of Sustainable Tourism , 12(3), 209-218.

IX. Dolnicar, S. (2006) Nature-conserving tourists: the need for a broader perspective. Anatolia,17(2), 235-256.

X. Edwards, J.N and White, R.P. (1980) Predictors of social participation: Apparent or real? Journal of Voluntary Action Research 9 (1-4), 60-73

XI. Ervin, D., Wu, J., Khanna, M., Jones, C., &Wirkkala, T. (2013). Motivations and barriers to corporate environmental management. Business Strategy and the Environment, 22, 390-409.

XII. Fairweather, J.R., Maslin, C. and Simmons, D.G. (2005). Environmental values and response to ecolabels among international visitors to New Zealand. Journal of Sustainable Tourism 13 (1), 82-98.

XIII. Florin, P., Jones, E. and Wandersman, A. (1986) Black participation in voluntary associations. Journal of Voluntary Action Research 15 (1), 65-86.

XIV. Franzen, A. (2003). ‘Environmental Attitudes in Interna- tional Comparison: An Analysis of the ISSP, Surveys 1993 and 2000’, Social Science Quarterly 84(2), 297–308. doi:10.1111/1540-6237.8402005.

XV. Henriques, I. and P. Sadorsky (1999). ‘The Relationship Between Environmental Commitment and Managerial Perceptions of Stakeholder Importance’, Academy of Management Journal 42(1), 87–99. doi:10.2307/256876.

XVI. Inglehart, R.: 1995, ‘Public Support for the Environ- mental Protection: Objective Problems and Subjective Values in 43 Societies’, Political Science and Politics 28, 57–72. doi:10.2307/420583.

XVII. Kals, E., Schumacher, D. and Montada, L. (1999) Emotional affinity toward nature as a motivational basis to protect nature. Environment and Behavior 31 (2), 178-202.

XVIII. Kasperson, D., Baumann, D., Dworkin, D., McCauley, Reynolds and Sims, J.H. (1974) Community adoption water reuse system in the United States, Office of Water Resources Research.

XIX. Ku ¨sku ¨, F. (2007). ‘From Necessity to Responsibility: Evidence for Corporate Environmental Citizenship Activities from a Developing Country Perspective’, Corporate Social Responsibility and Environmental Man- agement 14, 74–87. doi:10.1002/csr.119.

XX. Lee, W.H. and Moscardo, G. (2005) Understanding the impact of ecotourism resort experiences on tourists’ environmental attitudes and behavioural intentions. Journal of Sustainable Tourism 13 (6), 346-565.

XXI. Marsden, C. (2000). ‘The New Corporate Citizenship of Big Business: Part of the Solution to Sustainability?’, Business and Society Review 105(1), 9–25. doi:10.1111/ 0045-3609.00062.

XXII. Orams, M. B and Hill, G. J. E (1998). Controlling the ecotourist in a wild dolphin feeding program: Is education the answer? The Journal of Environmental Education, 29(3), 33-38.

XXIII. Ozen, H. and S .Ozen (2004). Stakeholder Influence on Corporate Social Responsibility: Implications of the Bergama Case. Symposium of the Changing Dynamics of the Corporation-Society Relationship: Integrative Approaches in the Academy of Manage- ment Annual Meeting, New Orleans, Louisiana, August 6–11, 2004.

XXIV. Purser, R. E., C. Park and A. Montuori, (1995). ‘Limits to Anthropocentrism: Toward an EcocentricOrganiza- tion Paradigm’, Academy of Management Review 20, 1053–1089. doi:10.2307/258965.

XXV. Qureshi MI, Khan NU, Rasli AM, Zaman K. (2015). The battle of health with environmental evils of Asian countries: promises to keep. Environmental Science and Pollution Research. 2015 Aug 1;22(15):11708-15.

XXVI. Rondinelli, D. A. and M. A. Berry, (2000). ‘Environmental Citizenship in Multinational Corporations: Social Responsibility and Sustainable Development’, European Management Journal 18(1), 70–84. doi:10.1016/S0263- 2373(99)00070-5.

XXVII. Russo, M. V. and P. A. Fouts, (1997). ‘A Resource-Based Perspective on Corporate Environmental Performance and Profitability’, Academy of Management Journal 40, 534–559. doi:10.2307/257052.

XXVIII. Shrivastava, P. (1995a). ‘The Role of Corporations in Achieving Ecological Sustainability’, Academy of Man- agement Review 20(4), 936–960. doi:10.2307/258961.

XXIX. Shrivastava, P. (1995b). ‘Ecocentric Management for a Risk Society’, Academy of Management Review 20(1), 118– 137. doi:10.2307/258889.

XXX. Yu, J., Coulson, K., R., Zhou, J., X., Wen, H., J., & Zhao, Q. (2011). Communicating corporate environmental citizenship: an examination of Fortune 500 websites. Journal of Internet Commerce, 10, 193-207.

Additional Files



How to Cite

Dr. Salil Seth. (2017). MINIMIZING THE DICHOTOMY BETWEEN ECO- TOURISM AND CORPORATE ENVIRONMENTAL CITIZENSHIP. International Education and Research Journal (IERJ), 3(5). Retrieved from