• Archana Poonia Research Scholar, faculty of management studies, Delhi University


This paper attempts to provide an overview to the contentious concepts of corporate sustainability (CS). The conclusions, drawing literary support from anecdotal evidences, theories and changing business dynamics reflect that CS is custom made process and thus one size fits all definition of the concept is imprudent. The notion of business entities’ social receptivity and responsible citizenship aren’t novel and its genesis can be traced to history. As evident from the forthcoming literary discussion that conventional multiple notions of sustainability basically convey the same meaning and consequently corporate and academe often use them synonymously.   


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How to Cite

Archana Poonia. (2017). CORPORATE SUSTAINABILITY: THE CONTENTIOUS NATURE – LITERATURE REVIEW. International Education and Research Journal (IERJ), 3(5). Retrieved from