USING FASHION AS A TOOL TO STAND OUT AMONG PEERS

B. Savithra, Dr.Ms.Shabiya Thaseen

Abstract


Fashion plays a major role in our society.  Stand in any line waiting to check out and the covers of magazines exude fashion.  Designers have movie stars wearing what they decide the season should call for.  Every movie or television program has carefully chosen what look they want to portray. Without even realizing it, we come to expect flawlessness as much from models and celebrities as from ourselves.  Every ad may not be about fashion, but the clothes are a subliminal way of catching what audience they are geared to.  Fashion reaches every corner that you turn. This study analyses the extent to which fashion is used as a tool to stand out among peers at every walk of life.

Keywords


Beauty ideal, Fashion trends, Peer influence.

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