STUDY OF FACTORS INFLUENCING CINEGOERS PREFERENCE FOR MULTIPLEX COMPARED TO SINGLE SCREEN CINEMAS IN PUNE
Keywords:
cinegoers, multiplex, movieAbstract
The purpose of this research is to highlight the various aspects which lead to the preference of multiplexes over single screen theatres. The survey would be conducted across a minimum of ten malls across Pune. A questionnaire would also be floated online as well in order to know the opinion of the public as a whole. Primary data was collected through a structured questionnaire using mall intercept technique at malls in Pune. The consumer preference was captured using a rank order scale of 1 to 5, 1 being the most preferred and five being the least preferred. Convenience sampling technique was used to collect the data. A null hypothesis was constructed keeping in mind various variables and factor analysis technique was used to test the hypothesis. The study will help mall managers to identify various factors which lead to the preference of multiplexes over single screen theatres.
References
Archaeologists Find Golden-Age Marketplace in Athens. Associated
Press. 5 March 2007. 20 January 2010
American Cinema of the 1970s: Themes and Variations
Rutgers University Press, 2007
Britain Can Take It: The British Cinema in the Second World
WarBy Anthony Aldgate; Jeffrey RichardsEdinburgh University
Press, 1994 (2nd edition)
Beyond the Multiplex: Contemporary Trends in Film Exhibition
in Dublin Contributors: Leahy, Eileen
Beloved Historic Theaters Add to Movie Experience Daily Herald
(Arlington Heights, IL), January 1, 2015
Customer orientation (Deanand Bowen, 1994).
Companion Encyclopedia of Middle Eastern and North African
Film Routledge, 2001
Competition and dynamic forces (LengknickHall,1996;
Boundsetal., 1994),
Censorship and the Permissive Society: British Cinema and
Theatre, 1955-1965By Anthony Aldgate
The Dream That Kicks: The Prehistory and Early Years of Cinema
in BritainBy Michael ChananRoutledge, 1995 (2nd edition)
Evolution of the Shopping Centre Schoenherr, Steven. 2006.
January 2010
From cinema hall to multiplex: A public history
Athique, A. (2011). From cinema hall to multiplex: A public history.
South Asian Popular Culture, 9(2), 147-160.
Adams,Arvil V. (2011),
Hopping Innovations: The Mall Bellis, Mary. 2010. 12 January
Mall Facts: Strange and Wonderful Facts About our Shopping
Malls. Daughters, Howard. 2010
Multiplexes Turning Average Film Outing into an Event Daily
Herald (Arlington Heights, IL), September 29, 1997
Mall Management: An analysis of customer footfall patterns in
Shopping Malls in India Dr Mamta Mohan * , Kavita Tandon
** * Associate Professor, Amity University. International Journal
of Scientific and Research Publications, Volume 5, Issue 3,
March 2015
Middle-East Journal of Scientific Research 8 (3): 566-574,
Corresponding Author: Dr. Tooraj Sadeghi, Department
of Business Management, Islamic Azad University, The Effect
of Shopping Mall Environment on Shopping Behavior under a
Model Tooraj Sadeghi and Fereshteh Bijandi
Mohammed Ismail El-Adly, (2007) "Shopping malls attractiveness:
a segmentation approach", International Journal of
Retail & Distribution Management, Vol. 35 Iss: 11, pp.936 – 95
Multiplexes Industry in India - 2015 ; Market size, Market
trends, Growth drivers, Future forecast, Market opportunity
Nichollas J.A.F, Roslaw, S and Dublish(1997),” Time and companionship”:
Kwy factors in Hispanic shopping behaviour”
journal of consumer Marketing.
Publication: Estudios Irlandeses - Journal of Irish Studies, No.
, Annual 2013
Picture of Greek Marketplace (Agora) at Thessalonica. 23 January
Roy D. Howell and Jerry D. Rogers (1981) ,"Research Into
Shopping Mall Choice Behavior", in NA - Advances in Consumer
Research Volume 08, eds. Kent B. Monroe, Ann Abor,
MI : Association for Consumer Research, Pages: 671-676.
Sensational Shoe Shops and Deals. Bielenberg, Julie. 2003. 30
January 2010.
The links between market driving, customer satisfaction and
business performance (BuzzelandGale,1987;Narverand Slater,
Tauber, E.M.(1972). Why d people shop? Jounal of marketing
1-1-1994 The Evolution of Shopping Center Research: A
Review and Analysis Mark Eppli Marquette University,
[email protected] John D. Benjamin the American
University International Journal of Retail & Distribution Management
The Movie going Experience, 1968-2001 Film & History, Vol.
, No. 2, 2004
Additional Files
Published
How to Cite
Issue
Section
License
Copyright (c) 2015 International Education and Research Journal (IERJ)
This work is licensed under a Creative Commons Attribution 4.0 International License.
