A Study of Nature and Process of Media Convergence in the Hindi Newspaper Industry in India

Dr. Anurag Dave

Abstract


India is one of the few newspaper markets in the world that is showing a climbing graph, especially due to rapid growth of the Hindi newspapers. But the attention and time spent by the consumers is splitting among the various media options available to them to obtain information and entertainment. The revenue from the advertisement is directly related to the numbers of audience one has. Therefore, the Hindi newspaper houses are strengthening their presence across media channels. At the same time the Hindi newspapers are involved in the process of convergence that is enabling them to target their audience with specific content through multiple channels. On other side they are providing different options and choices to the advertisers to reach their target customers in the best manner. The research has found that the convergence model that one encountered generally are different from the convergence model that has emerged in the Hindi newspapers.  


Keywords


Hindi Newspapers, Convergence, Cross-ownership, Multiple-editions, Multiple-publications, Multiple- channels.

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References


Books & Articles

• Dave, Anurag (June, 2011), Media Convergence: Different Views and Perspectives, IIMS Manthan, New Delhi..

• Dave, Anurag (August, 2012), Moving Towards Multiple Media Business: A Study of Hindi Newspaper Houses in India, Prabandh & Tanqniki, Management Research Journal, LNCT-MER, Indore.

• Gordon, Rich, Convergence Defined, USC ANNEBERG Online Journalism Review. htpp://www.ojr.org/ojr/business/1068686368.php

• Klinberg, Eric, Convergence: News Production in a Digital Age, The ANNALS of the American Academy of Political and Social Science, 597, 48, 2005. The online version of this article can be found at: http://ann.sagepub.com/cgi/content/abstract/597/1/48

• Kohali- Kandekar, Vanita (2006), The India Media Business, 2nd Edition, Response Book, New Delhi.

• Kohali- Kandekar, Vanita (2008), The Future of News, Special Report, The Brand Reporter, Issue 21.

• Ninen, Sevanti (2007), Headlines from the Heartland, Sage Publication, New Delhi.

• Quinn, Stephen, An Intersection of Ideals: Journalism, Profits, Technology and Convergence, Convergence, The International Journal of Research into New Media Technologies, Sage, 2004; 10; 109, Online version downloaded from http://con.sage.com/cgi/content/absract/10/4/109

Reports

• Registrar Newspaper of India (2006-07): Press In India, Publication Division, New Delhi.

• FICCI- KPMG (2014): The Stage is Set, Indian Media and Entertainment Industry Report.

• PricewaterhouseCoopers (2009): Moving into Multiple Business Models: Outlook for Newspaper Publishing in the Digital Age.

• PricewaterhouseCoopers (2013): Indian Entertainment and Media Outlook,.


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