A Study of Branding and Marketing of Hindi Newspapers in India

Dr. Anurag Dave


There was a time when newspaper publishing was considered as a mission. But in present era newspapers are run by the big corporates and for them newspapers are a product. At the same time competition in media industry become more intensify because technology has increased the number of content providers and made it possible for many more competitors to seek the attention and loyalty of audiences and advertisers. Therefore branding and marketing getting prominence in media industry in general and newspaper industry in particular. The present study analyzing the branding and marketing strategies of Hindi newspapers houses in India. Study is based on the analysis of three Hindi newspapers i.e. Dainik Jagran, Dainik Bhaskar, and Rajasthan Patrika.  Study found that brands and marketing are crucial in separating Hindi newspaper companies and their products from those of competitors, in creating continuity of quality and in helping develop strong bonds with consumers.


Hindi Newspapers, Pullouts, Daink Jagran, Dainik Bhaskar, Rajasthan Ptrika, CSR Activities, Segmentation, Supplements.

Full Text:



• Ernst & Young (2011), Spotlight on India’s entertainment economy: Seizing new growth Opportunities.

• FIICI-KPMG (FIICI FRAMES, 2015) Shootingforthestar, The Indian Entertainment and Media Industry Report.

• Kohali- Kandekar, Vanita (2006), The India Media Business, 2nd Edition, Response Book, New Delhi.

• Kohli, Khandekar, Vanita (2008), The Future of News, Brand Reporter, 1-15 July.

• Ninen, Sevanti (2007), Headlines from the Heartland, Sage Publication, New Delhi.

• Press Council of India (March, 2001), Future of Print Media A Report,New Delhi

• Price Warehouse Report (2009) Moving into Multiple Business Models: Outlook for Newspaper Publishing in Digital Age.

• Registrar Newspaper of India (2014), Press In India, Publication Division, New Delhi.


Comments on this article

View all comments

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.