A STUDY ON BUYING PREFERENCE TOWARDS IMITATING GOLD WITH SPECIAL REFERENCE TO MAYILADUTHURAI TOWN

Authors

  • Dr. G. Prabakaran Assistant Professor of Commerce, A.V.C. College (Autonomous), (Affiliated to Annamalai University, Annamalai Nagar), Mannampandal, Mayiladuthurai – 609305, Mayiladuthurai District, Tamil Nadu, India
  • Dr. A. Ravikumar Assistant Professor of Commerce, A.V.C. College (Autonomous), (Affiliated to Annamalai University, Annamalai Nagar), Mannampandal, Mayiladuthurai – 609305, Mayiladuthurai District, Tamil Nadu, India

Keywords:

Gold, Imitating Gold, Preference, Buying Behaviour

Abstract

In this study made attempt to identify the buying preference of customers towards the imitating gold in the study area of Mayiladuthurai town. In the study gives clear picture about the research problem undertaken by the researchers. The researcher identified 120 sample respondents by adopting opportunistic sampling technique to analyse the buying preference of imitating gold in the study area. In this study is useful to both the buyer and the seller to enhance the quality of product, taste and preference of customers, promoting of sales, customers’ expectations, etc.,

References

I. Prabakaran. G., and Panneer Selvam. M., (2021), “Consumer Buying behavior towards confectionary products – A study with reference to Mayiladuthurai town” KALA: Journal of Indian Art History Congress, Volume-26-No.02 (XXV), October – December 2021, ISSN NO: 0975-7945

II. Mayilvaganan. S., Karthikeyan. G., and Prabakaran. G., (2019), “Buying Behaviour and Awareness towards Digital Marketing with Reference to Mayiladuthurai town”, Journal of International Business and Economics, P-ISSN: 1544-8037, E-ISSN: 2378-9174, Impact Factor: 6.725, Volume XII Issue XII December 2019.

III. Sivakumar. B., and Prabakaran. G., (2019), “Brand Preference towards Wrist Watches – A Study with reference to Kumbakonam Town”, Scientific Journals International Journal of Interdisciplinary and Multidisciplinary Research, P-ISSN: 1945-3019, E-ISSN: 1936-6264, Volume XII, Issue XII December 2019.

IV. S. Praveen Kumer (2019), “ A study on buying behaviour of consumers towards gold jewellery in Tamil Nadu”, volume-7, issue 1, Jan 2019,95-102, ISSN Print: 2347-4564and ISSN online: 2321- 88781

V. Shahana Parveen and Dr. Deepa Saxena (2016), “ A study on buying behaviour of woman towards gold jewellery in Rewa city.” Volume6,issue-6 June 2017,ISSN (online)-2394-1537,ISSN (print)- 2394-1529

Additional Files

Published

20-11-2023

How to Cite

Dr. G. Prabakaran, & Dr. A. Ravikumar. (2023). A STUDY ON BUYING PREFERENCE TOWARDS IMITATING GOLD WITH SPECIAL REFERENCE TO MAYILADUTHURAI TOWN. International Education and Research Journal (IERJ), 9(11). Retrieved from http://ierj.in/journal/index.php/ierj/article/view/3162