“ANALYSIS OF CONSUMER BUYING DECISION TOWARDS GOLD JEWELRY WITH REFERENCE TO P N GADGIL JEWELERS PRIVATE LIMITED, AURANGABAD, MAHARASHTRA”

Authors

  • Ms. Nimbhorkar Neelima Bhagwanrao Research Scholar – Commerce CMR University, Bangalore, Karnataka
  • Dr. Shobha B. G. Associate Professor, Kristu Jayanti College, Bangalore

Keywords:

Buying Behavior, Gold Jewelry, Preference

Abstract

In India, gold is promoted largely for purchasing and selling physically or in the form of ornaments. It is appreciated as savings and investment which is a preferred investment in India. It is not only bought for personal use but also as a safe investment with high liquidity. It is also purchased for gifting on various occasions which are considered to be pious. Consumer awareness refers to how customers analyze a certain product to their own conclusions. The objective of the study is to understand the buying behavior of customers towards P N Gadgil Jewelers in Aurangabad.

The study had a sample size of 120 Respondents and the data collection method was a Personal Interview through online mode.

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Additional Files

Published

15-08-2023

How to Cite

Ms. Nimbhorkar Neelima Bhagwanrao, & Dr. Shobha B. G. (2023). “ANALYSIS OF CONSUMER BUYING DECISION TOWARDS GOLD JEWELRY WITH REFERENCE TO P N GADGIL JEWELERS PRIVATE LIMITED, AURANGABAD, MAHARASHTRA”. International Education and Research Journal (IERJ), 9(8). Retrieved from http://ierj.in/journal/index.php/ierj/article/view/2977