‘‘IMPACT OF OLA CAB SERVICES ON THE CUSTOMERS PERCEPTION IN BANGALORE’’

Authors

  • Ms. Nimbhorkar Neelima Bhagwanrao Research Scholar, Commerce CMR University, 23rd C Cross, 2nd A Cross Road, Kalyan Nagar, Bangalore, Karnataka
  • Dr. Shobha B. G. Associate Professor, School of Economics & Commerce, CMR University, 23rd C Cross, 2nd A Cross Road, Kalyan Nagar, Bangalore, Karnataka

Keywords:

Taxi Services, Transportation, Communication, Online Cab Business

Abstract

Bangalore is the fastest-growing city; hence it is inevitable to develop taxi services to commute within the city. Uber and Ola are perceived to be the two main competitors that have captured this market, backed by venture capital funds, and plans of rapid expansion. Cab services started with online services to disrupt technology in the transportation and communication business. In India, initially, OLA Cab Services were popular in the market but when Uber started its services customers got the option.  OLA and Uber introduced innovative ideas for taxi booking services in the transportation sector. It is important to see that they don’t have their own cars but just with the help of technology and the backend to link drivers, they are getting connected in the transportation and communication sector just like Car and Bike Rental services came into the Online Cab Business as the new disruption. Today other online cab service providers came with rental services like Zoom Car, Bounce, Drivezy, Lithium, etc. as a competitor for OLA. The objective of the study is to analyze the impact of Ola Cab Services on Customers’ Perceptions in Bangalore. 

The study had a sample size of 200 Respondents and the data collection method was a Personal Interview through online mode.

References

I. Gilbert G, Samuels RE (1982) The Taxicab-An urban transportation survivor gets new cab service. Times of India.

II. Kashyap R, Bhatia A (2018) Taxi Drivers and Taxidars : A Case Study of Uber and Ola in Delhi. Journal of Developing Societies 34: 169-194.

III. 3 Customer Perception and Problems towards Ola Services in Smart Cities with Reference to Salem

IV. Mahapatra S, Telukoti P (2018) Challenges Faced By The Uber Drivers And Consumers Satisfaction smart City. Global Journal for Research Analysis.

V. Kashyap R, Bhatia A (2018) Taxi Drivers and Taxidars: A Case Study of Uber and Ola in Delhi. Journal of Developing Societies 34: 169-194

VI. Kumar, Kishore & Namavaram, Ramesh. (2016). A Study on Factors Influencing the Consumers in Selection of Cab Services. International Journal of Social Science and Humanities Research. Vol-4, Issue-3, ISSN 2348-3164, Pp: 557-561.

VII. KhupseM., A Studyof Passengers’ Motives forUsing Mobile AppBased Cabs, KAAV International Journal of Economics, Commerce& Business Management. KIJECBM/JUL-SEP (2017)/VOL-4/ISS-3/A68 page no.474-480

VIII. Kumar Kishore et al., A Study on Factors Influencing the Consumers in Selection of Cab Services, International Journal of Social Science and Humanities Research, Vol. 4, Issue 3, pp: (557-561), Month: July - September 2016

IX. Rungta R. et al., Impact of use of Mobile Apps of Ola Cabs and Taxi for Sure on Yellow and Black Cabs, Pacific Business Review International Volume 9 Issue 9, March 2017

X. Shanti D., A study on factors influencing the consumers in selection of cab services, International Journal of Intellectual Advancements and Research in Engineering Computations, Volume-6 Issue-2,2018

XI. Uthira. D, A Diagnostic Study of the Cab Aggregation Industry Using the Serviqual Gap Model, International Journal of Marketing and Technology Vol. 8 Issue 6, June 2018.

WEBSITES

I. https://www.olacabs.com

II. https://www.jetir.org

III. https://shabdbooks.com

IV. https://www.researchgate.net

Additional Files

Published

15-05-2023

How to Cite

Ms. Nimbhorkar Neelima Bhagwanrao, & Dr. Shobha B. G. (2023). ‘‘IMPACT OF OLA CAB SERVICES ON THE CUSTOMERS PERCEPTION IN BANGALORE’’. International Education and Research Journal (IERJ), 9(5). Retrieved from http://ierj.in/journal/index.php/ierj/article/view/2750