PERCEPTION OF CONSUMERS TOWARDS ONLINE BUYING DURING COVID - 19 PANDEMIC ERA
Keywords:Consumers, Buying Behaviour, Online Shopping, Covid-19
Because the Corona Virus Disease of 2019 (COVID-19), which affected our life in every area, will be remembered in history, 2020 will be recalled. Before COVID-19, the economy would never be the same. Starting on March 23, our nation was put on total lockdown. For the majority of services and factories, the lockdown began on March 23. The difficulty and danger of offline buying have increased. Customers will be encouraged to shop online in order to benefit from internet technologies. There is a need to comprehend how this epidemic has affected customers' online purchasing behaviour. There is a need to comprehend how this epidemic has affected customers' online purchasing behaviour. Analyzing the effect of COVID-19 on the sales of a few Indian FMCG firms is the second goal of this essay. The study's target population of 1000 Gujarat-based consumers was chosen, and the companies HUL and Dabur Limited were chosen to analyse secondary data. Based on the data analysis, it has been determined that there is no relationship between consumers' perceptions of online shopping during the Covid-19 pandemic and their demographic profiles. Additionally, there is no discernible difference between the sales of the companies before and after the Covid-19 pandemic, indicating that the pandemic's effects on the sales of the chosen companies are also unimportant.
• Alam, J. (2020). Buying Behavior Under Coronavirus Disease (COVID-19) Pandemic Situation: A Online Perspective Case in Bangladeshi Shoppers. Chinese Business Review, 19(3), 82-90.
• Bhatti, A., Akram, H., Basit, H. M., Khan, A. U., Raza, S. M., & Naqvi, M. B. (2020). E-commerce trends during COVID-19 Pandemic. International Journal of Future Generation Communication and Networking, 13(2), 1449-1452.
• Chang, H. H., & Meyerhoefer, C. D. (2020). COVID‐19 and the Demand for Online Food Shopping Services: Empirical Evidence from Taiwan. American Journal of Agricultural Economics.
• Charumathi, D., & Rani, S. S. (2017). An empirical study on consumers buying behaviour towards online shopping. Clear International Journal of Research in Commerce & Management, 8(10).
• Grashuis, J., Skevas, T., & Segovia, M. S. (2020). Grocery shopping preferences during the COVID-19 pandemic. Sustainability, 12(13), 5369.
• Hashem, T. N. (2020). Examining the Influence of COVID 19 Pandemic in Changing Customers' Orientation towards E-Shopping. Modern Applied Science, 14(8).
• Neger, M., & Uddin, B. (2020). Factors Affecting Consumers’ Internet Shopping Behavior During the COVID-19 Pandemic: Evidence From Bangladesh. Chinese Business Review, 19(3), 91-104.
• Rastogi, A. K. (2010). A Study of Indian Online Consumers & Their Buying Behaviour. International Research Journal, 1(10), 80-82.
• Saravanan, S., & Devi, K. B. (2015). A study on online buying behaviour with special reference to Coimbatore City. International Journal of Commerce, Business and Management, 4(1), 988-995.
• Shetty, G., Nougarahiya, S., Mandloi, D., & Sarsodia, T. (2020). COVID-19 and Global Commerce: An Analysis of FMCG, and Retail Industries of Tomorrow. COVID-19: Social Science Response. Dr. BR Ambedkar University of Social Sciences (BRAUSS), Indore, Forthcoming.
• Halan, D. (2020). Impact of COVID-19 on online shopping in India.
• GlobalData. (2020). COVID-19 will change consumers’ online shopping behaviour.
• Alexandra, V., Gustav filip arne, P. (2020). Digitala Vetenskapliga Arkivet Changed Buying Behavior in the COVID-19 pandemic: the influence of Price Sensitivity and Perceived Quality.
• Mcadams, J. (2020). The Growing Importance of Ecommerce in a Post-COVID-19 World.
• Reddy, A. (2020). Covid-19 impact: Consumers move more towards digital.
• Esomar, R.C. (2020). COVID-19 Impact On Buying Behavior.
• Desk, W.E.B. (2020). How will e-commerce change in India post COVID-19?.
• Basu , Raina (2020). The impact COVID19 pandemic is exerting on e-commerce.
How to Cite
Copyright (c) 2022 International Education and Research Journal (IERJ)
This work is licensed under a Creative Commons Attribution 4.0 International License.