PERCEPTION OF CONSUMERS TOWARDS ONLINE BUYING DURING COVID - 19 PANDEMIC ERA

Abstract

Because the Corona Virus Disease of 2019 (COVID-19), which affected our life in every area, will be remembered in history, 2020 will be recalled. Before COVID-19, the economy would never be the same. Starting on March 23, our nation was put on total lockdown. For the majority of services and factories, the lockdown began on March 23. The difficulty and danger of offline buying have increased. Customers will be encouraged to shop online in order to benefit from internet technologies. There is a need to comprehend how this epidemic has affected customers' online purchasing behaviour. There is a need to comprehend how this epidemic has affected customers' online purchasing behaviour. Analyzing the effect of COVID-19 on the sales of a few Indian FMCG firms is the second goal of this essay. The study's target population of 1000 Gujarat-based consumers was chosen, and the companies HUL and Dabur Limited were chosen to analyse secondary data. Based on the data analysis, it has been determined that there is no relationship between consumers' perceptions of online shopping during the Covid-19 pandemic and their demographic profiles. Additionally, there is no discernible difference between the sales of the companies before and after the Covid-19 pandemic, indicating that the pandemic's effects on the sales of the chosen companies are also unimportant.