AN EMPIRICAL STUDY ON THE IMPACT OF UNETHICAL ADVERTISING ON ADOLESCENTS

Authors

  • Gopika Satish MA 2nd Year
  • Dr. Kushal Kumar R Supervisor

Keywords:

Adolescents, unethical advertising, advertising influence, consumer socialization, media exposure

Abstract

Since India is a country that does not have regulations against commercials to children, it felt necessary to study this area further. The purpose of conducting this study is to provide a better understanding on how advertising to adolescents have negative effects on them and also how it can be very influential in a way as to alter their decisions and even personalities. According to Dotson and Hyatt (2005) in the past years, the level of media exposure in households has changed drastically and as the media usage is increasing it consequently becomes a dominant influence on children’s consumer socialization. Yes, we can say that there are a few positive influences of advertising on adolescents, but they fail to outweigh the negative effects brought about by unethical advertising. It is necessary to study on the topic as it is important to understand and know better about consumer socialization and the media exposure to unethical advertising to understand the gravity of the harm being done to adolescents.

References

I. Giles, C. G. (2003) Media Psychology. London. Lawrence Erlbaum Asscociates.

II. Sandberg, Helena. & Gidlof, Kerstin. & Holmberg, Nils. (2011) Children's Exposure to and Perceptions of Online Advertising. International Journal of Communication.

III. Shabbir, M. S. (2016) The Impact of Advertisement on Buying Behavior of the Children. International Islamic University, Islamabad, Pakistan.

IV. Majid, Abdul & Rad, M. P. (2012). Ethics of in-game advertisement. University of Boras.

Additional Files

Published

15-07-2022

How to Cite

Gopika Satish, & Dr. Kushal Kumar R. (2022). AN EMPIRICAL STUDY ON THE IMPACT OF UNETHICAL ADVERTISING ON ADOLESCENTS. International Education and Research Journal (IERJ), 8(7). Retrieved from http://ierj.in/journal/index.php/ierj/article/view/2525