THE IMPACT OF PUBLIC SERVICE ANNOUNCEMENT - A STUDY OF THE OUTCOMES DURING COVID - 19

Authors

  • Jeyanthi Nathan MA 2nd Year
  • Julia Oinam Supervisor

Keywords:

Public Service Announcements, Covid-19, Awareness

Abstract

Covid-19 is a phenomenon of enormous magnitude and relevance. Its impact has affected various social domains, including the media and journalism. Since the beginning of this health crisis, the news has become a valuable resource for citizens. This study examines the impact of public service announcements and the study outcomes during covid.

The secondary date and survey method were particularly used and find out the impact of public announcements during the pandemic. The random and cluster sampling method is used.

The public service announcements were used to create awareness among the people on a particular issue, in this research study I used the particular time of pandemic.

References

I. Aishwarya Chatterjee. (2016), ―Social Awareness through Celebrity Endorsement - Indian Context‖,

II. The International Journal of Humanities & Social Studies (ISSN 2321 - 9203), Vol 4 Issue 4, April.

III. Bhatia, T. K. (2007). Advertising & Marketing in Rural India: Language, Culture, and Communication.

IV. Macmillan.

Additional Files

Published

15-05-2022

How to Cite

Jeyanthi Nathan, & Julia Oinam. (2022). THE IMPACT OF PUBLIC SERVICE ANNOUNCEMENT - A STUDY OF THE OUTCOMES DURING COVID - 19. International Education and Research Journal (IERJ), 8(5). Retrieved from http://ierj.in/journal/index.php/ierj/article/view/2478

Issue

Vol. 8 No. 5 (2022): MAY ISSUE, INTERNATIONAL EDUCATION AND RESEARCH JOURNAL

Section

Articles

License

Copyright (c) 2022 International Education and Research Journal (IERJ)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.