A STUDY ON CONSUMER PREFERENCE ON PASSENGER CARS VEHICLES

Abstract

Two-wheelers, three-wheelers, passenger cars, and commercial trucks make up the bulk of the automobile business. Only Ford, Toyota, Tata Motors, Suzuki, and Volkswagen passenger cars are considered in this analysis. Ahmedabad pits the top five automakers' sedans and hatchbacks against one another. Interviews and questionnaires were conducted with a total of 100 directors, managers, and supervisors. Ahmedabad is the most popular brand, followed by Toyota, Ford, Tata, and Volkswagen, according to the report. For reasons including poor quality of the vehicle and hefty maintenance costs, customers are shifting to alternative models. The availability of financing and the presence of market segments have an impact on the supply of automobiles. Passenger car sales are influenced by a variety of factors, including rising incomes, better public transportation options, a higher literacy rate, a larger population, and more readily available credit. Various factors, such as the GST, fuel prices and the expansion of the rural market, affect the sales of passenger cars. Advertisement and the availability of financing also have a role. Luxury and comfort, engine performance, resale value, technology, environmental friendliness, price/quality, production cost, and vehicle design are all important considerations in the automobile manufacturing process. The product must be updated when market demand shifts.