A STUDY ON THE CONSUMERS' ATTITUDE TOWARDS COMPLAINING IN CONSUMER FORUMS IN CHENNAI
Keywords:Consumer attitude, consumer forums, consumer education
This study is of immense significance in today's scenario as the business is divergent and expanding day by day with various promotional tactics. Most of the consumers experience some sort of discomfort in day to day purchases, but the majority of it could not rise against it. This research work examines the attitude of
consumers of consumer durables in Chennai towards the functioning of consumer forums. The study nslyses on the elements for hesitation among the consumer's regarding filing of cases against companies. The focus is on enabling the consumers to regularly update themselves with available consumer rights and live a healthy and prestigious life.
Alternative approaches to consumer protection, the doctrine of strick liability: policy studies review, vol.2.No.3 february, 1983
International Journal of Electronic Commerce Published online: 08 Dec 2014 pages 137-166
N. Craig Smith, Daniel G. Goldstein, and Eric J. Johnson (2013) Choice Without Awareness: Ethical and Policy Implications of Defaults. Journal of Public Policy & Marketing: Fall 2013, Vol. 32, No. 2, pp. 159-172.
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