A STUDY ON THE CONSUMERS' ATTITUDE TOWARDS COMPLAINING IN CONSUMER FORUMS IN CHENNAI

Authors

  • Mohamed Abbas Khan G Research Scholar, Bharathiar University, Coimbatore.
  • Dr. G. P. Raman Controller Of Examinations, SCSVMV University, Kanchipuram.

Keywords:

Consumer attitude, consumer forums, consumer education

Abstract

This study is of immense significance in today's scenario as the business is divergent and expanding day by day with various promotional tactics. Most of the consumers experience some sort of discomfort in day to day purchases, but the majority of it could not rise against it. This research work examines the attitude of
consumers of consumer durables in Chennai towards the functioning of consumer forums. The study nslyses on the elements for hesitation among the consumer's regarding filing of cases against companies. The focus is on enabling the consumers to regularly update themselves with available consumer rights and live a healthy and prestigious life.

References

Alternative approaches to consumer protection, the doctrine of strick liability: policy studies review, vol.2.No.3 february, 1983

International Journal of Electronic Commerce Published online: 08 Dec 2014 pages 137-166

N. Craig Smith, Daniel G. Goldstein, and Eric J. Johnson (2013) Choice Without Awareness: Ethical and Policy Implications of Defaults. Journal of Public Policy & Marketing: Fall 2013, Vol. 32, No. 2, pp. 159-172.

http://www.consumer.tn.gov.in/

Additional Files

Published

15-04-2016

How to Cite

Mohamed Abbas Khan G, & Dr. G. P. Raman. (2016). A STUDY ON THE CONSUMERS’ ATTITUDE TOWARDS COMPLAINING IN CONSUMER FORUMS IN CHENNAI. International Education and Research Journal (IERJ), 2(4). Retrieved from http://ierj.in/journal/index.php/ierj/article/view/229