• Priyanka Shah P. G. Deptt. of Commerce, TMBU, Bhagalpur, Bihar, India


Customer service, Competitive advantage, company, Accountability


Customer service (also known as Client Service) is the provision of service to customers before, during and after a purchase. Its importance varies by product, industry and customer. Customer service may be provided by a person or by automated means called self-service. Services marketing is marketing based on relationship and value. It may be used to market a service or a product. Economies tend to follow a developmental progression that takes them from a heavy reliance on agriculture and mining, toward the development of industry (e.g. automobiles, textiles, shipbuilding, steel) and finally toward a more service based structure. Through this paper we discuss the customer service.


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How to Cite

Priyanka Shah. (2020). CUSTOMIZED CUSTOMER SERVICE. International Education and Research Journal (IERJ), 6(9). Retrieved from