PREMIUM COLLECTION OF SELECT PRIVATE NON-LIFE INSURANCE COMPANIES: AN EMPIRICAL ANALYSIS
Keywords:Premium Collection, Multiple Linear Regression, Non-Life Insurance Companies, Marketing Strategy
Sound insurance business and its growth depend on the premium collection of the insurance company. Different premium collections of different private non-life insurance companies vary for their different marketing strategies adopted in the insurance market. This premium collection after meeting the expenses is invested in Indian financial markets to increase the growth of Indian economy as well as to increase the growth of the insurance business. In this study, multiple linear regression analysis is used to show the impact of the growth of premium collection of the each six private non-life insurance companies on the growth of total premium collection of private non-life insurance companies in Indian financial market. The paper reveals that the growth of premium collection of the TATA AIG General Insurance Company Ltd. is mainly significantly impact the growth of total premium collection of private non-life insurance companies.
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