• Ms. S. Subhashree Assistant Professor in Commerce, Sri G.V.G Visalakshi College For Women, Udumalpet


Crowd funding, online platforms, investment, projects


Crowd funding is not a new concept in India. Contributions in the form of donation have been taken to build temples, cash covers are taken at marriages and religious festivals. Crowd funding is the best option for the small and new entrepreneur. India with its huge market and human capital has become a popular destination for global business and other investments. India with a population of over 1.2 billion, expect the capital formation power of crowd funding would be taking hold in this dynamic country. Crowd funding is the fast, efficient and effective way to raise fund with low cost. It provides an opportunity to an entrepreneur to pre-sell the product and observe the users response. Among the global online crowd funding platforms encourage both donation and investment based crowd funding model. Ketto is only platforms supported to social causes by NGO where as other platforms such as Wishberry, Catapooolt, Ignite Intent and Start51 are emphasis on innovative and creative ideas. The study concludes that internet penetration and e-commerce pave the way for the success of crowd funding in future.


I. Schwienbacher and Larralde (2010) “Crowd funding Of Small Entrepreneurial Ventures”, Handbook of Entrepreneurial Finance, September 28, 2010.

II. Agrawal Ajay and Avi Gold Farb (2011) “The Geography of Crowd funding”, The National Bereau of Economic Research, February 2011.

III. Ethan Mollic (2013) “The Dynamics of Crowd funding: An Exploratory Study”, Journal of Business Venturing, Vol. 29, Issue 1, January 2014, Pp.1-16.

IV. Darshana Thaker (2015) “A Conceptual Paper on Crowd Funding with Special Reference to Entrepreneurs and Investors in India”, International Journal of Research in Commerce, Economics and Management, Vol.5, Issue: 1, January 2015.

V. Hetal Jhaveri and Anjali Nirav Choksi (2015) “Crowd funding at India: A Study of Indian Online Crowd funding Platforms”, Research Gate.

Additional Files



How to Cite

Ms. S. Subhashree. (2019). SUCCESSFUL ONLINE CROWDFUNDING PLATFORMS. International Education and Research Journal (IERJ), 5(10). Retrieved from