A STUDY ON IMPACT OF SOCIAL MEDIA AMONG COLLEGE STUDENTS

Shakira Begum S, Dr. P. C. Naga subramani

Abstract


This study examined the Impact of social media among college students. The sample was 888 college students selected from Chennai district, Tamil Nadu, India. Stratified random sampling method was adapted to select the sample for the present study.  Scale for accessing Attitude towards using Social media Scale (ASMS) by  P.C.Nagasubramani.  Data collected were analyzed using t- test and regression were implied  between  attitude towards using social media and demographic variables such as gender, Residence, locality of home, subject group, type of family, internet users and nature of Institution.

Keywords


Attitude, social media, content marketing

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References


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