• Abdul Kadhar Ph.D Research Scholar (Full-Time), Department of Economics, The New College (Autonomous), Chennai-14
  • Abdul Raheem Associate Professor and Research Supervisor, Department of Economics, The New College (Autonomous), Chennai-14


Consumer behaviour is the study of the processes that individuals or groups go through in making their purchasing choices in order to satisfy their needs. Usually the buying behaviour takes many forms of consumer's choices that can vary depending on a broad set of factors such as: earnings, demographics, social and cultural factors. Beside these basic internal factors which are considered to be influential to the buying behaviour, there are also a set of factors that would be simulated by the external circumstances in the environment surrounding the consumer. It is valuable to mention that the consumer behaviour is a combination of customer's buying awareness combined with external motivators to result in a change in the consumer's behaviour. This is why most of the economies around the globe shares one problem; because of the external influence on the internal community aspects. Satisfying customers is the ultimate objective of every marketer in all categories of goods and service. After selling a product, the marketers may not have direct contact with the customers. The post purchase behavior of a customer has been influenced by a number of social factors in which the marketer may not get any direct role. Therefore, this paper study the factor determine marketing of electronic products and problems of buying electronics products


I. Schultz, P.W. and Zeleny, L.C. (2000). Promoting environmentalism. The Journal of Social Issues, 56, 443-457

II. Tan Booi Chen and Lau Teck Chai (2010), “Attitude towards the Environment and Green Products: Consumers’ Perspective”, in Management Science and Engineering Volume 4, No. 2 pg 29-30.

III. Wasik, J.F. (1996). Green marketing and management: A global perspective. Cambridge, Mass: Blackwell Publishers Inc.

IV. Phip Kotler, (2001), “Principles of Marketing.” Reprint, Himalaya Publishing House, Mumbai.

V. Abdul Baji and Chandra Sekhar N.D.(2013), “Consumer behaviour towards buying of electronic goods”, Abhinav International Journal of Research in management & technology, vol.2, October, 2013.

VI. Bhagaban Das(2008), Categorizing consumers‟ buying behaviour: a factor analysis in consumer durable market, International Journal of Business and Management, online source found at researchgate.net

VII. Chetan Bajaj, Nidhi Srivastava, Rajnish Tuli. Retail Management. New Delhi: Oxford Unviersity Press, 2009.

VIII. Victoria Wells, G.R.Foxall(2012), “Handbook of Developments in Consumer Behaviour”, Edward Elgar Publishing Limited, Glosgl, UK.

IX. Vijayalakshmi S and Mahalakshmi V(2013), “An impact of consumer buying behaviour in decision making process in purchase of electronic home appliances in Chennai(India): an empirical study”, Elixir Marketing Management, 59(2013).

X. Schiffman, L.G. and Kanuk, L.L., Consumer Behavior, Eight Edition, 2004, Prentice Hall, India

XI. ] Vani, Ganesh Babu M & Panchanatham N(2010), “Toothpaste Brands – A study of consumer behaviour in Bangalore city”, Journal of Economics and Behavioral studies, vol.1, No.1, pp.27- 39,December, 2010.

XII. Phip Kotler, (2001) “Marketing Management” Reprint, Himalaya Publishing House, Mumbai.

XIII. G Dan Hutcheson, June 2013, ‘State of the Semiconductor Industry: 2013’, http://theconfab.com/wpcontent/uploads/2013/07/cf13_dan_hutcheson.pdf

Additional Files



How to Cite

Abdul Kadhar, & Abdul Raheem. (2018). FACTOR DETERMINE MARKETING OF ELECTRONIC PRODUCTS AND PROBLEMS OF BUYING ELECTRONICS PRODUCTS: A MICRO LEVEL STUDY. International Education and Research Journal (IERJ), 4(8). Retrieved from http://ierj.in/journal/index.php/ierj/article/view/1620