A STUDY ON THE CONSUMERS’ PERCEPTION TOWARDS ORGANIC FOOD PRODUCTS WITH SPECIAL REFERENCE TO KOLLAM CITY
Keywords:Organic food products, Certification, Labelling
There has been a growing awareness and preference for organic food products around the globe these days. Today, Organic food products are gaining more acceptance and preference over inorganic food products because of the increasing concerns about health and safety. The present study aims to study the consumer’s perception towards the organic food products, the reasons contributing to the purchase of organic food products, problems faced by the consumers of organic food products and their level of satisfaction with the purchase of organic food products. The data was collected from a sample of 31 organic consumers in Kollam City of Kerala with the help of a structured questionnaire. The study found out that the main reason for the purchase of organic food products by the consumers was because they are considered to be safe. High price was the main problem faced by the consumers of organic food products. The study also found out that majority of the consumers are very much satisfied with the purchase of organic food products. The study suggests that proper awareness of the benefits of organic food products must be made to increase the number of organic food products and necessary steps must be taken by the government to increase the production and distribution of organic food products. Certification and labelling of organic food products are also suggested.
I. Jitendra (2018) : More than 30 per cent of world’s organic producers are in India, available at http://www.downtoearth.org.in/news/30-per-cent-of-world-s-organic-producers-are-in-india-59748
II. Spices Board of India. 'Organic certification mark'. Archived August 2, 2012, at the Wayback Machine.
III. APEDA. 'National Standards for Organic Products.'
IV. Agricultural and Processed Food Products Export Development Authority. 'Organic products'.
V. Ecoworld. Organic Farming in India.
VI. Nabard. Paper on organic farming.
VII. Ravi, J.M (2017) : Making organic farming fashionable - these entrepreneurs are showing the way, available at https://yourstory.com/2017/12/organic-farming-growth/,24.Mt 2018
VIII. Sathyendra Kumar.A.D, Dr. Chandrashekar H. M. (2015). A Study On Consumers Behaviour Towards Organic Food Products In Mysore City. International Journal of Management Research & Review,Vol.5, pp.1082- 1091
IX. Irianto, Heru . (2015). Consumers’ Attitude and Intention towards Organic Food Purchase: An Extension of Theory of Planned Behaviour in Gender Perspective. International Journal of Management, Economics and Social Sciences, Vol.4, pp.17 – 31.
X. Raghavan, N. and Mageh, R. (2013). A study on consumers’ purchase intentions towards organic products. Indian Journal of Research, Vol.2(1), pp.111-114.
XI. Sangkumchalianga, Parichard. and Huang, Wen-Chi. (2012). Consumers’ Perceptions and Attitudes of Organic Food Products in Northern Thailand. International Food and Agribusiness Management Review, Vol.15, pp.87 – 102.
XII. Quah, S.H. And Tan, A. K. G. (2009). Consumer Purchase Decisions of Organic Food Products: An Ethnic Analysis. Journal of International Consumer Marketing ,Vol.22, pp.47- 58
XIII. Francis, C. A (2009), Organic Farming: The Ecological System, ASA-CSSA-SSSA, United States America
XIV. Lea, E. and Worsley, T. (2005). Australians’ organic food beliefs, demographics and values. British Food Journal, Vol.11, pp. 855869.
XV. Padel, S. and Foster, c. (2005). Exploring the gap between attitude and behaviour: Understanding why consumers buy or do not buy organic food. British Food Journal, Vol.107(8), pp.606-626.
XVI. OECD (2003), Organic Agriculture Sustainability, Markets and Policies: Sustainability, First edition, CABI Publishing , UK
How to Cite
Copyright (c) 2021 International Education and Research Journal (IERJ)
This work is licensed under a Creative Commons Attribution 4.0 International License.