A STUDY TO DEVELOP A PROCESS OF MATRIX SET FOR A NEW PRODUCT

Dr (Brig) A P Pandit, Dr. Ankita Ghosh, Ms. Vanshika Sengar

Abstract


Aim: The purpose of this study was to propose a framework of critical success factors, metrics, and tools and techniques for implementing metrics for each stage of the new product development (NPD) process.

Design/methodology/approach: To achieve this objective, a literature review was undertaken to investigate decades of studies on NPD success and how it can be achieved. These studies were scanned for common factors for firms that enjoyed success of new products on the market.

Findings: The paper summarizes NPD success factors, suggests metrics that should be used to measure these factors, and proposed tools and techniques to make use of these metrics. This was done for each stage of the NPD process, and brought together in a framework that the authors propose should be followed for complex NPD projects.

Research limitations/implications: Several different research directions could provide additional useful information both to firms finding critical success factors (CSF) and measuring product development success as well as to academics performing research in this area. The main research opportunity exists in implementing or testing the proposed framework.

Practical implications: The framework can be followed by managers of complex NPD projects to ensure success.


Keywords


Product Development, Product Life Cycle, New Product Development, New Product Deployment

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References


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