Dr. Ranju Katoch


Modem business is all about winning the stiff battle of competition with variety of business weapons. Market segmentation and customer focus strategies are certainly two sharp weapons among those and can contribute profoundly for ensuring vast and fast growth. The qualitative research work has been done for achieving that goal. The findings suggests that market segmentation helps organizations to segment the whole market in an effective way and thus immensely assist in devouring diversified and customized product and services. On the other hand customer focus strategies also assist firm in great way to focus on specific customers and make am effective market and customer driven value chain.


Value chain, Market Segmentation, Customer focus strategies, Organisation

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