THE NEED FOR BELONGINGNESS AND DISTINCTIVENESS: INSIGHTS FROM SOCIAL PSYCHOLOGICAL THEORIES

Divya Padalia

Abstract


The social identity approach comprising of the social identity theory and its extension – the self-categorization theory is one of the most popular theories in social psychology. This paper uses the self-categorization theory (mainly) to understand individuals’ motives to belong and to be distinct from the (multiple) groups they may be part of. It is concluded that self-categorization theory, though largely believed to be explaining only the need for inclusiveness, does in fact, explain much about the need for distinctiveness in individuals. 


Keywords


Belongingness, identity, distinctiveness, categorization, groups

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References


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