BRAND ATTITUDE MEDIATES THE RELATIONSHIP BETWEEN SELF BRAND CONNECTION AND PRODUCT INVOLVEMENT: A CASE OF ADOLESCENT CONSUMERS | | International Education and Research Journal

User

Article Tools

Print this article

Indexing metadata

How to cite item

Finding References

Email this article (Login required)

Post a Comment (Login required)

About The Authors

Alka Sharma
Professor, The Business School, University of Jammu
India

Deeksha Singh
Research Scholar, The Business School, University of Jammu
India

Journal Content
Browse

Font Size

Download this PDF file

Refbacks

There are currently no refbacks.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2019 INTERNATIONAL EDUCATION AND RESEARCH JOURNAL